Project Information
Client: American
Jobs: Digital Product Design, Web App Development
We agreed to start with a brand identity & logo redesign. We had our usual Design Blueprint workshop together with Gominez to get a feeling of the company’s positioning, target audience, and competition. This helped our design team to better understand what kind of visuals to create that would best fit their needs.
Our brand designer got down to work and after a few rounds of feedback and iterations, we had the new logo. To make sure the brand was consistent across channels, we created a brand guide that contained all brand attributes like colors, fonts, shapes, and detailed instructions on how to use them correctly.
Next was the UX redesign. We started by conducting a detailed UX Audit to identify all the pain points and make actionable suggestions on what we can do to fix them. We presented the Alfacash team with a detailed list of user experience issues and several options on how we can move forward. After agreeing on the most effective strategy, we got to work to create the wireframes for the redesigned platform.
